With the increase in the reach of the internet and social media these days, it is becoming more and more important for brands to grow their businesses online, as they also put in time and resources in building offline. The essence of creating a digital or online footprint for your business is to reach more people than you would normally reach traditionally or locally. In this article, we will explain six steps you can take towards growing your business online and how each step would benefit your business.
Start With A Website
Most beginners in business do not really get the importance of having a website for your business. Most feel it is a waste of cash investments and some worry about the stress of managing one. However, the truth remains; the benefits of having a website linked to your business far outweighs the stress that comes with it. For one, having a website gives your business a presence online. If your business is based on selling a product or offering a service, a website is a very effective way of showing your work portfolio to the world. Also, when properly optimized for the search engine, your website will come up in search results when people type in specific keywords related to your business in their browsers.
Make A Catching Offer To Drive Traffic
One way to drive traffic to your site and generate views and increase sales potential is to make catching offers. Sometimes, it works best to make an offer that reduces the price of a particular product or service by half or making delivery free. Then, as part of the process of getting the offer, make it compulsory for applicants to visit your website in order to validate their applications for the offer.
Create An Ad Promoting That Offer
In order to reach lots of people on social media, create a social media ad with catchy content and focus the ad on your target audience. This way, if you are selling shoes or offering writing services, you can focus your ad to target people who search the internet for shoes using the specific keywords they would use when searching for shoes (check out articles on keyword research) or target people who use “writer(s)” on their social media bio, posts or hashtags. This way, you would both drive traffic to your website and get noticed on social media.
Create A Landing Page To Get The Offer
In order for people to enter and be recognized for the offer, you have to create a landing page on your website on which they can get the offer. This landing page can be integrated into your website’s interface and would help drive traffic to the website.
Make The Customer Drop Their Contact Information
In order to collect emails for future distribution of marketing content, you can make the customers and visitors enter their emails or other contact information on the landing page you have created before receiving confirmation of the offer.
Follow Up With The Customer
Following up a visitor or customer is an important aspect of marketing your business on the internet. Also, this responsibility has been made much more easy with the realization of email marketing platforms like MailChimp. You can construct and disseminate email marketing content to the people who sign up for the offer after some time and introduce them to some new products they might be interested in. With consistency, they would soon become familiar with your brand and would immediately come to you when they need that product or service.